UCL CENTRE FOR LANGUAGES & INTERNATIONAL EDUCATION (CLIE)

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This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands. The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.

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advertisingbottled waterbusinessmarketingwater

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands. The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.

101898
advertisingbusinesscerealsfoodmarketing

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.

This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business.

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advertisingbusinessfoodhealth expectancymarketingyoghurt

This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business.